The mood board was lost. Now no one would know the mood you wanted to convey.
The excitement to review the mood board had been building for days.
When the request first came in via an email info there was a new chain create and everyone on the chain was made aware that a new mood bored would be forged.
We all met to discuss what was the best mood for the project and what moods would make the potential client feel good. We knew without saying that if the client was moved by our choice of moods they would hire us for the hotel project. Before we dove into the choices we were asked to sign an NDA. A non disclosure agreement. These moods would be special and the client knew it - so asking us to sign this helped insure that these moods could be not used elsewhere - and would for eternity belong exclusively to them.
We decided to start with “upbeat romantic mystery” for the arrival moment of the project. To do this we picked a handful of photographs. Ivy covered walls partially hiding a beautifully covered old door…..the door slighty ajar. Another of a white peacock in a tree at sunrise. A close up picture of a platter of mint tea on tray being held by pretty hands and another of a group of brightly colored bicycles with baskets filled with jams and breads.
Pictures of old stone, moss and powdery biscuits in a gingham cloth.
Inside we went further.
Mining more book after book, through obscure image banks and archives we searched. Pictures never seen before. Pictures that no one could ever find easily.
Highest resolution possible. Sropbox was the only way we could share the 80 page file.
It was decided to t